Life.Church had always been a pioneer in utilizing technology to enrich the spiritual journey of its attendees. However, a significant challenge existed: attendees struggled to access content online seamlessly, connect with their local campus online, check in at their local campus, and make secure online contributions. Recognizing the need for a comprehensive solution, I took the initiative to lead this transformative project.
Phase 1: Establishing the Core Design System:
My journey began with the critical task of creating a robust design system that would underpin the entire digital ecosystem. I meticulously crafted a design system that authentically reflected Life.Church's values, culture, and mission. This system became the bedrock for consistent and cohesive design across all platforms.
Phase 2: Designing the Attender App:
The design journey kicked off with interviewing attendees, staff, leadership into ideation and exploration. I delved into a myriad of concepts and prototypes to tackle the core challenges faced by attendees. This involved rigorous testing of these concepts with Life.Church attenders and gathering invaluable user research feedback.
Outcome 1: The Attender App:
The Attender App emerged as the pinnacle of our efforts. It was conceived, designed, and launched, enabling attendees to participate in church activities online from anywhere.
Key features included:
- Check in at local events
- Follow personalized news feeds from their local campus
- Make secure donations via their phones or the web
This marked a profound shift towards a more connected and accessible church experience.
Outcome 2: Attender Management System:
Simultaneously, we introduced the Attender Management System. This empowered Life.Church staff to update content on the app for their specific campus, connect with attendees, manage streaming media, finances, and more, all within a unified platform.
Outcome 3: Life.Church Apple TV App:
Expanding the reach of Life.Church content, we launched the Apple TV app. This platform allowed visitors to access podcasts, music videos, children's content, lifegroup materials, and participate in church activities online via their television screens.
Experimenting with Augmented Reality:
During our journey, we recognized the immense potential of augmented reality (AR) in the church space. As part of our commitment to innovation, we dedicated time during our "Ship It Week" to explore AR concepts. Here are some of the exciting experiments we conducted:
AR Event Invites: We explored the idea of using AR for event invitations, creating immersive and interactive experiences that allowed attendees to visualize upcoming events and locations through their smartphones.
Augmented Children's Apps: Recognizing the importance of engaging children, we delved into AR-driven children's apps. These apps provided an educational and entertaining way for young attendees to interact with biblical stories and teachings.
Lifegroup Experiences: Lifegroups are a cornerstone of the Life.Church community. We experimented with AR to enrich lifegroup experiences, offering tools and features that fostered deeper connections among members.
Launch and Impact:
The impact of these innovations was profound. Within the first six months of its launch, the Attender App gained an impressive 250 thousand users, a testament to its resonance with the Life.Church community. As of today, the app boasts an exceptional 4.7 rating in the app store, supported by nearly 400 reviews.
Through careful planning, iterative design, user research, and relentless testing, we transformed the Life.Church ecosystem. The Attender App, Attender Management System, and Apple TV app now provide a seamless digital experience for attenders, facilitating online engagement, event check-ins, secure giving, and community connections. The impressive growth and positive user feedback underscore the success of this transformation.
By aligning our design with the needs and desires of the church community, we've not only enhanced the digital presence of Life.Church but also strengthened its mission to make a difference in the lives of its attenders, no matter where they are located.