Work History

Proven experience in design leadership, strategy, practice & craft — since 2014.

United Masters Wallet

I helped design an app with a 4.8 star rating from over 32,000 app store reviews. Increased adoption rate of 25% through the design of the Artist Wallet, additionally giving artists the ability to receive instant payouts, all contributing to the platform's growth and positive impact on the music industry.

United Masters Wallet

United Masters Distro

I partnered with Product, Support, and Research for a redesigned music distribution strategy that slashed support tickets by 24%

United Masters Distro

United Masters Select

Using a combination of funnel analysis, session recordings, and usability testing, I redesigned a subscription flow that boosted premium sign-ups by 18%

United Masters Select

United Masters Design System

From Sketch style guide to an interconnected Figma design system

United Masters Design System

Ditto

From 0 to 1, I drove the vision, designed the branding, website, app, and collaborated with users for this app designed to foster stronger relationships.

Ditto

Becoming Minimalist

I led the design process of the Clutterfree app by Becoming Minimalist, encompassing the app, website, and design system for this distinguished online platform committed to minimalist living. My role involved leading the project from its inception to launch.

Becoming Minimalist

AR Medical Bracelet

(Personal project) Bridging the Physical with the Digital — It's 2017 and after an emergency appendix removal left me puzzled by the sparse, user-unfriendly information in my hospital room, I explored a prototype for an AR-enabled medical bracelet.

AR Medical Bracelet

Life Church

I spearheaded a transformative design journey with the team at Life.Church, culminating in an app boasting a stellar 4.7-star rating.

Life Church

(Additional Work)

U.S. AutoForce

2020

Enhanced USAF's white-label product UX. Collaboratively ideated, prototyped scalable solutions for both web and mobile apps.

Faithlife

2014

Where I kicked off my product design career. Played a pivotal role in the Logos platform's design, Logos6 launch, branding, tool intro, e-comm growth.

Beyond Pixels

Fusing creativity with business accumen for optimal outcomes

Select Work

(Other types of impact)

-> 2022-23
Interim Head of Design at UnitedMasters
‍
-> 2019-22
Design Lead at Headway

Design Leadership

Capable of inspiring, guiding, and managing a team of designers. Setting the vision and strategy for the design team.

Design Systems

Proven history in design system building, implementation, audits, management, and training in Sketch and Figma.

Strategic Thinking

Ability to align design goals with business objectives, foresee market trends, and make plans to steer the design team accordingly.

Design Expertise

Extensive experience in various design disciplines and a deep understanding of design processes, methodologies, and tools.

Communication Skills

Excellent at articulating design's value to stakeholders and ensuring clear communication within the team.

Problem-Solving

Skilled in addressing complex design challenges and business problems with innovative solutions.

Collaboration

Working effectively with other departments; marketing, product management, and engineering to ensure design aligns with overall organizational goals.

Mentorship

Investing in the growth and development of the design team, providing feedback and fostering a culture of continuous learning.

Work History

United Masters Wallet

United Masters Distro

United Masters Select

United Masters Design System

Ditto

Becoming Minimalist

AR Medical Bracelet

Life Church

U.S. AutoForce

2020

Faithlife

2014

Beyond Pixels

Design Leadership

Design Systems

Strategic Thinking

Design Expertise

Communication Skills

Problem-Solving

Collaboration

Mentorship

(Pages)

(Outposts)