Work

Product Design Case Studies

Staff Product Designer with 10+ years of experience working on a variety of products and apps from early-stage startups to global applications.

United Masters Wallet

United Masters Wallet

I helped design an app with a 4.8 star rating from over 32,000 app store reviews. Increased adoption rate of 25% through the design of the Artist Wallet, additionally giving artists the ability to receive instant payouts, all contributing to the platform's growth and positive impact on the music industry.

(My Role)

Lead Product Designer

(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

(Team)

+Myself
+Head of Design
+1 Product Designer
+2 Mobile Engineers
+2 Web Engineers

(Company)

United Masters Wallet

United Masters Wallet

United Masters Wallet

United Masters Wallet

United Masters Wallet

United Masters Wallet

United Masters Distro

United Masters Distro

A revamped submission strategy slashes support tickets by 24% and boosts premium sign-ups by 16%

(My Role)

Lead Product Designer

(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

(Team)

+Myself
+1 Product Manager
+2 Mobile Engineers
+2 Web Engineers

(Company)

United Masters Distro

United Masters Distro

United Masters Distro

United Masters Distro

United Masters Distro

United Masters Distro

Ditto

Ditto

From 0 to 1, I drove the vision, designed the branding, website, app, and collaborated with users for this app designed to foster stronger relationships.

(My Role)

Lead Product Designer

(Skills)

+ User Experience
+ Visual Design
+ Branding
+ User testing
+ Design system
+ Prototyping

(Team)

+ Myself
+ Product Manager
+ 2 Mobile Engineers
+ 1 Web Engineer

‍

(Company)

Ditto

Ditto

Ditto

Ditto

Ditto

Ditto

AR Medical Bracelet

AR Medical Bracelet

Bridging the Physical with the Digital — It's 2017 and after an emergency appendix removal left me puzzled by the sparse, user-unfriendly information in my hospital room, I explored a prototype for an AR-enabled medical bracelet.

(My Role)

Lead Product Designer

(Skills)

+ User Experience
+ Visual Design
+ Animation
+ Prototyping

‍

(Team)

+ Myself

(Company)

AR Medical Bracelet

AR Medical Bracelet

AR Medical Bracelet

AR Medical Bracelet

AR Medical Bracelet

AR Medical Bracelet

Clutterfree

Clutterfree

From 0-1, I led end-to-end design for the Clutterfree app, the website, and design system for this prominent online platform dedicated to promoting minimalist living.

(My Role)

Lead Product Designer

(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

‍

(Team)

+ Myself
+ 2 Mobile Engineers
+ 1 Web Engineer

‍

(Company)

Becoming Minimalist

Clutterfree

Clutterfree

Clutterfree

Clutterfree

Clutterfree

Clutterfree

(Select History 2014-2020)

Sequoir

Streamlined online experience for financial clients showcasing digital asset solutions for Fintechs, Banks, Institutions, and Credit Unions.

Roostify

Led Roostify's design system establishment and training. Enabled scalable growth through streamlined processes and white-label initiatives.

U.S. AutoForce

Enhanced USAF's white-label product UX. Collaboratively ideated, prototyped scalable solutions for both web and mobile apps.

WeCommerce

Head of Design overseeing all design initiatives for ecommerce clients and internal tools.

Life.Church

I spearheaded a transformative design journey at Life.Church, culminating in an app boasting a stellar 4.7-star rating and a user base of half a million strong.

Faithlife

Pivotal in the Logos platform's design, Logos6 launch, branding, tool intro, e-comm growth.

(Work History)

Resume