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Work History

Proven experience in design leadership, strategy, practice & craft — since 2014.
United Masters Design System

United Masters Design System

From Sketch style guide to an interconnected Figma design system
(My Role)
Lead Product Designer
(Skills)

+ Design Systems
   - Building
   - Audits
   - Training
   - Management
   - Implementation

(Team)

+Myself
+2 Product Designers
+2 Mobile Engineers
+2 Web Engineers

(Company)
UnitedMasters
United Masters Design System
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United Masters Design System
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United Masters Design System
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United Masters Design System
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United Masters Design System
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United Masters Design System
United Masters Select

United Masters Select

Using a combination of funnel analysis, session recordings, and usability testing, I redesigned a subscription flow that boosted premium sign-ups by 18%
(My Role)
Lead Product Designer
(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

(Team)

+Myself
+1 Product Manager
+2 Mobile Engineers
+2 Web Engineers

(Company)
UnitedMasters
United Masters Select
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United Masters Select
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United Masters Select
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United Masters Select
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United Masters Select
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United Masters Select
United Masters Distro

United Masters Distro

A redesigned music distribution strategy that slashed support tickets by 24%
(My Role)
Lead Product Designer
(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

(Team)

+Myself
+1 Product Manager
+2 Mobile Engineers
+2 Web Engineers

(Company)
UnitedMasters
United Masters Distro
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United Masters Distro
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United Masters Distro
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United Masters Distro
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United Masters Distro
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United Masters Distro
AR Medical Bracelet

AR Medical Bracelet

(Personal project) Bridging the Physical with the Digital — It's 2017 and after an emergency appendix removal left me puzzled by the sparse, user-unfriendly information in my hospital room, I explored a prototype for an AR-enabled medical bracelet.
(My Role)
Lead Product Designer
(Skills)

+ User Experience
+ Visual Design
+ Animation
+ Prototyping

‍

(Team)

+ Myself

(Company)
Personal
AR Medical Bracelet
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AR Medical Bracelet
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AR Medical Bracelet
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AR Medical Bracelet
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AR Medical Bracelet
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AR Medical Bracelet
United Masters Wallet

United Masters Wallet

I helped design an app with a 4.8 star rating from over 32,000 app store reviews. Increased adoption rate of 25% through the design of the Artist Wallet, additionally giving artists the ability to receive instant payouts, all contributing to the platform's growth and positive impact on the music industry.
(My Role)
Lead Product Designer
(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

(Team)

+Myself
+Head of Design
+1 Product Designer
+2 Mobile Engineers
+2 Web Engineers

(Company)
UnitedMasters
United Masters Wallet
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United Masters Wallet
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United Masters Wallet
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United Masters Wallet
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United Masters Wallet
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United Masters Wallet
Becoming Minimalist

Becoming Minimalist

From 0 to 1, I led the complete design process of the Clutterfree app by Becoming Minimalist, encompassing the website and design system for this distinguished online platform committed to minimalist living. My role involved leading the project from its inception to launch.
(My Role)
Lead Product Designer
(Skills)

+ User Experience
+ Visual Design
+ User testing
+ Design system
+ Prototyping

‍

(Team)

+ Myself
+ 2 Mobile Engineers
+ 1 Web Engineer

‍

(Company)
Becoming Minimalist
Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
Ditto

Ditto

From 0 to 1, I drove the vision, designed the branding, website, app, and collaborated with users for this app designed to foster stronger relationships.
(My Role)
Lead Product Designer
(Skills)

+ User Experience
+ Visual Design
+ Branding
+ User testing
+ Design system
+ Prototyping

(Team)

+ Myself
+ Product Manager
+ 2 Mobile Engineers
+ 1 Web Engineer

‍

(Company)
Ditto
Ditto
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Ditto
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(Additional Work)

Sequoir

Streamlined online experience for financial clients showcasing digital asset solutions for Fintechs, Banks, Institutions, and Credit Unions.

Roostify

Led Roostify's design system establishment and training. Enabled scalable growth through streamlined processes and white-label initiatives.

U.S. AutoForce

Enhanced USAF's white-label product UX. Collaboratively ideated, prototyped scalable solutions for both web and mobile apps.

Rehash

(Acquired by WeCommerce)
Head of Design overseeing all design initiatives for ecommerce clients and internal tools.

Life.Church

I spearheaded a transformative design journey at Life.Church, culminating in an app boasting a stellar 4.7-star rating and a user base of half a million strong.

Faithlife

Pivotal in the Logos platform's design, Logos6 launch, branding, tool intro, e-comm growth.

Beyond Pixels

Fusing creativity with business accumen for optimal outcomes
(In practice)

The Handbook

While at UnitedMasters I stepped in as Interim Head of Design and assembled the Handbook to guide our team, onboard new hires and set a course for the design department.

The Sandbox

Created while at UnitedMasters, a Figma file of explorations, vision quests, and what-ifs for anyone on the team to create, collab on ideas and get weird.
(Other types of impact)
-> 2022-23
Interim Head of Design at UnitedMasters
‍
-> 2019-22
Design Lead at Headway

Design Leadership

Capable of inspiring, guiding, and managing a team of designers. Setting the vision and strategy for the design team.

Design Systems

Proven history in design system building, implementation, audits, management, and training in Sketch and Figma.

Strategic Thinking

Ability to align design goals with business objectives, foresee market trends, and make plans to steer the design team accordingly.

Design Expertise

Extensive experience in various design disciplines and a deep understanding of design processes, methodologies, and tools.

Communication Skills

Excellent at articulating design's value to stakeholders and ensuring clear communication within the team.

Problem-Solving

Skilled in addressing complex design challenges and business problems with innovative solutions.

Collaboration

Working effectively with other departments; marketing, product management, and engineering to ensure design aligns with overall organizational goals.

Mentorship

Investing in the growth and development of the design team, providing feedback and fostering a culture of continuous learning.